About
Building the future of retail operations
We’re building RetailReady so brands can say yes to more retailers without adding more complexity behind the scenes.
Every retailer has its own requirements.
Every new account brings more EDI, fulfillment rules, and ways for something to go wrong. Brands end up stitching together systems, warehouse partners, spreadsheets, and people just to keep up.
We saw the same problem from inside the supply chain industry and started RetailReady to build a better way.
Built by people who understand supply chain like the back of their hands
Elle Smyth
CO-FOUNDER/CEO
A Duke Engineering graduate, Elle's journey through BlackRock and later as a Product Leader at Stord showcases her blend of corporate expertise and startup innovation. While at Stord, she played a key role in product development during its rise to unicorn status.
Elle's vision for RetailReady centers on transforming reactive compliance into proactive solutions, developing guided workflows that streamline operations for brands, 3PLs, and retailers alike.
Sarah Hamer
CO-FOUNDER/COO
A Georgia Tech Industrial Engineering graduate, Sarah began her journey at Microsoft before becoming a Strategy Associate to the CTO at Stord. Her expertise in supply chain software solutions and passion for practical innovation drives RetailReady's technical vision.
Sarah loves transforming retail compliance through AI-powered solutions, focusing on eliminating manual processes and introducing new standards of efficiency in the industry.
